- Catchword
- Coat of arms phrase
- Family maxim
- Guiding maxim
- Guiding phrase
- Maxim
- School maxim
- Catchword
- A word which was made the criterion by which to
distinguish the Ephraimites from the Gileadites. The Ephraimites, not
being able to pronounce sh, called the word sibboleth. See Judges xii.
- Also in an extended sense.
- Hence, the criterion, test, or watchword of a party; a
party cry or pet phrase.
- “Work long and hard” - an appealing tag line
- A catchcry
- Catchphrase
- Catchword
- Motto
- Oslo gang has secret motto
- Start singing along to new version of product catchphrase